Sample goal
prepare samples that photograph cleanly while still reflecting the real production direction
Sample SKUs
Original, Teriyaki, Hot Pepper, Turkey Jerky
Format start
High-barrier stand-up pouch
Material start
Oxygen and moisture barrier laminate
Approval criteria
Quality review should cover dieline fit, print proof approval, matte finish expectations, sample fill behavior, seal strength, closure or feature fit, barcode and claim placement, and ship-test notes before scaling.
Risk to catch
Common failure modes include stale texture, broken product, grease marks, window placement that cheapens the pack, and a fill level that makes the pouch look underpacked.
MOQ planning
Planning range: start around 100+ pouches per SKU for validation runs; confirm final MOQ, proof timing, and production lead time by size, material, finish, and SKU count.
Quote inputs
water activity, oxygen sensitivity, window choice, pack weight, sample type, approval owner, launch timing, target quantity, sku count, artwork status