Sample goal
test product fill, shipping, shelf behavior, and reorder signal before scaling
Sample SKUs
Chicken Bites, Salmon Snacks, Training Minis, Dental Chews
Approval criteria
Quality review should cover dieline fit, print proof approval, soft-touch or matte finish expectations, sample fill behavior, seal strength, closure or feature fit, barcode and claim placement, and ship-test notes before scaling.
Risk to catch
Common failure modes include stale texture, broken product, grease marks, window placement that cheapens the pack, and a fill level that makes the pouch look underpacked.
MOQ planning
Planning range: start around 100+ pouches per SKU for validation runs; confirm final MOQ, proof timing, and production lead time by size, material, finish, and SKU count.
Quote inputs
treat texture, oil level, window choice, reseal need, sample type, approval owner, launch timing, target quantity, sku count, artwork status