Channel focus
sell-in story, sample kit coherence, case-pack assumptions, and buyer-ready SKU hierarchy
Material start
Liquid-compatible refill film
Sample SKUs
Hydrate, Repair, Curl, Clarify
Channel risk
The pouch must pour cleanly and feel premium enough for beauty.
Validation
Confirm formula compatibility, viscosity, fill volume, spout diameter, cap torque, headspace, leak testing, and whether the pouch needs a standing base after partial use. Common failure modes include leaking around the fitment, poor pour control, panel collapse after use, cap mismatch, and formula-film incompatibility.
Quote inputs
fill volume, spout size, viscosity, scent count, channel, case pack, launch timing, target quantity, sku count, artwork status