Channel focus
unboxing, mailer fit, reorder signal, small-batch SKU testing, and customer storage after opening
Sample SKUs
Flavor Kit, Retail Buyer Kit, Influencer Drop, Trial Set
Channel risk
The pack has to feel like a real product, not a placeholder.
Validation
Confirm film structure, seal strength, fill weight, closure needs, storage conditions, distribution path, and the feature set that must be validated before production. Common failure modes include weak seals, unclear hierarchy, poor fill fit, feature choices that do not match product behavior, and artwork that cannot adapt across SKUs.
Quote inputs
product type, sku count, artwork status, campaign timing, channel, case pack, launch timing, target quantity, artwork status