Channel focus
sell-in story, sample kit coherence, case-pack assumptions, and buyer-ready SKU hierarchy
Sample SKUs
Sea Salt, Barbecue, Sour Cream, Truffle
Channel risk
Air fill, crush protection, and price perception have to work together.
Validation
Confirm grease or aroma migration, crunch protection, window placement, reseal behavior, crush risk, and whether the bag looks full at the target fill weight. Common failure modes include stale texture, broken product, grease marks, window placement that cheapens the pack, and a fill level that makes the pouch look underpacked.
Quote inputs
pack volume, barrier need, retail channel, flavor set, channel, case pack, launch timing, target quantity, sku count, artwork status