Channel focus
sell-in story, sample kit coherence, case-pack assumptions, and buyer-ready SKU hierarchy
Sample SKUs
Joint Chews, Calming, Digestive, Coat Support
Channel risk
Trust, dosing, and reseal have to be clear.
Validation
Confirm powder density, moisture sensitivity, zipper contamination risk, scoop/headspace, static or dust behavior, and whether panels leave room for nutrition or claims. Common failure modes include powder in the zipper, clumping from moisture, dusty seal areas, unclear serving panels, and a pouch that tips because headspace was not planned.
Quote inputs
chew or powder, dosage copy, window use, serving count, channel, case pack, launch timing, target quantity, sku count, artwork status