Channel focus
sell-in story, sample kit coherence, case-pack assumptions, and buyer-ready SKU hierarchy
Format start
High-barrier stand-up pouch
Sample SKUs
Strawberry, Mango, Apple, Mixed Berry
Channel risk
Moisture protection is non-negotiable for texture.
Validation
Confirm powder density, moisture sensitivity, zipper contamination risk, scoop/headspace, static or dust behavior, and whether panels leave room for nutrition or claims. Common failure modes include powder in the zipper, clumping from moisture, dusty seal areas, unclear serving panels, and a pouch that tips because headspace was not planned.
Quote inputs
moisture sensitivity, window choice, serving count, channel, channel, case pack, launch timing, target quantity, sku count, artwork status