Channel focus
shelf posture, barcode and claims, buyer samples, flavor blocking, and first reorder logic
Sample SKUs
Unflavored, Fruit Punch, Starter Pack, Performance Stack
Channel risk
Trust, dosage clarity, and powder handling have to be clear.
Validation
Confirm powder density, moisture sensitivity, zipper contamination risk, scoop/headspace, static or dust behavior, and whether panels leave room for nutrition or claims. Common failure modes include powder in the zipper, clumping from moisture, dusty seal areas, unclear serving panels, and a pouch that tips because headspace was not planned.
Quote inputs
serving count, scoop need, claims panel, powder density, channel, case pack, launch timing, target quantity, sku count, artwork status