Channel focus
repeat-use convenience, shipper fit, variant rotation, refill behavior, and reorder predictability
Sample SKUs
Unscented, Lavender, Charcoal, Multi-Cat
Channel risk
Powder dust, safe labeling, and closure quality must be clear.
Validation
Confirm formula compatibility, viscosity, fill volume, spout diameter, cap torque, headspace, leak testing, and whether the pouch needs a standing base after partial use. Common failure modes include leaking around the fitment, poor pour control, panel collapse after use, cap mismatch, and formula-film incompatibility.
Quote inputs
powder dust, scent, warning copy, refill use, channel, case pack, launch timing, target quantity, sku count, artwork status