Channel focus
unboxing, mailer fit, reorder signal, small-batch SKU testing, and customer storage after opening
Sample SKUs
Citrus, Coconut, Unscented, Holiday
Channel risk
Premium feel, leak resistance, and pour control are the concerns.
Validation
Confirm formula compatibility, viscosity, fill volume, spout diameter, cap torque, headspace, leak testing, and whether the pouch needs a standing base after partial use. Common failure modes include leaking around the fitment, poor pour control, panel collapse after use, cap mismatch, and formula-film incompatibility.
Quote inputs
fill volume, viscosity, spout, scent system, channel, case pack, launch timing, target quantity, sku count, artwork status